User Generated Content (UGC) is a powerful tool that brands frequently use for their marketing campaigns to be able to interact and reach the right audience to promote their products or services. Brands look for UGC creators who have an engaged following to create content for them to build trust and awareness around their brand. According to Forbes, “brands are increasingly demanding creator-driven content to fuel their digital channels, largely due to the quality and cost efficiency of generating that content. The number of quality creators is increasing every day, so it seems the supply will keep up with that growing demand.” As a UGC creator you have the ability to help brands by creating content that will resonate with their audience, and there are a wide range of jobs that you can do for brands. In this blog post, we'll explore the different kinds of jobs you can do.
Creating Social Media Campaigns
One of the most popular jobs for UGC creators is creating social media content for campaigns brands are running. Brands need to leverage their social media platforms and having UGC content is essential for brands to showcase their products or services. Some examples of social media content brands may have you create are short or long-form videos, unboxing videos, photos, product reveals, how-tos, Facebook or Instagram live streams, and more.
Another opportunity for UGC creators is to produce product reviews promoting the brand. Product reviews are a necessary element for many brands to showcase the value of their products and services and to show what they look like from a UGC creator's perspective. This is where you can come up with creative ways to feature the brand’s products. For example, if it’s a shoe you’re reviewing, you could create a video showing how you can dress it up for a night out, or wear them with a casual outfit. You could also pair it with a blog post, if you have a website. The more ways you can promote it to your audience, the more successful you’ll be as a creator because you can show brands how big your reach is.
Content Creation for Campaigns
Some brands run UGC campaigns or contests where they invite UGC creators to create content based on a certain theme or goal. As a UGC creator, you can participate in these campaigns and create content that showcases your creativity and skills. Many times brands give out promo codes and affiliate links you can share with your followers because this helps them track how many of your followers are interested in their products or services. Make creating content fun so that you can showcase your creative side.
Co-creating UGC content with brands is an excellent opportunity to showcase your creative flair. As a UGC creator, you can participate in a brand’s creative process and offer your unique perspective and expertise. Co-creating content can come in many different formats and can include creating content for campaigns, product images, and coming up with creative ideas for new products or services. By working one-on-one with the brand, this gives you the opportunity to build a rapport with them.
Event Coverage and Live Streaming
If you're skilled at event coverage and live streaming, then some brands might hire you to attend and cover their events, or host an event online. Brands may have you create content counting down to the event and what viewers can expect. Get fun and creative with this content so people will want to tune in. The most successful UGC creators that do live events have a knack for storytelling and engaging the audience. This kind of creator job can be harder as it may require you to think on your feet, but at the same time it can also provide more exciting and unique experiences to add to your portfolio.
Serving as a Brand Ambassador
If you're looking for more long-term partnerships with a brand, then brand ambassadorship might be the right fit for you. Brand ambassadors are people who represent the values, interests, and vision of a particular brand. You may be expected to attend events, wear branded merchandise, and engage with the brand's followers. This kind of job requires a deeper relationship with the brand and a higher level of commitment, but it can also provide more stability and visibility.
As you can see, there are many kinds of jobs you can do as a UGC creator for brands. The key is to find the ones that align with your skills, interests, and audience, and to build relationships with brands as this will be key to long-term partnerships with them, and the potential that they will refer you to other brands. If you're interested in exploring these opportunities further, start by building your online presence and portfolio⎯read our post about how to build a great UGC portfolio, reach out to brands that you admire or use regularly, and network with other UGC creators. Get our UGC creator guide that will help you build a rewarding career as a brand partner. Schedule a demo with us to see how our platform can help you grow!